1. Get Your Home In Top Selling Condition: Clean your home to within an inch of it's life. Make necessary repairs. And de-clutter the entire house. Clutter is the #1 enemy of anyone selling a house. Invoke "The Rule of HALF". Clear off at least HALF of everything on kitchen and bath countertops. Half of all collectibles and family photos. Half of everything in closets (boxes, shoes, clothes, hats, belts). And then consider "HALF AGAIN"! Put them in storage. Next, consider removing some furniture. Most people move because they want more space. Make your home look and feel "spacious". Remember that "sparse" is better than "cluttered".
2. Set a Realistic Asking Price: The best way (and cheapest) to determine a reasonable asking price for your home is to call 3 real estate agents and ask each for a "CMA". Most every agent will offer to do a FREE "C.M.A." for you, which is a "Comparative Market Analysis". A CMA provides information such as what other homes similar to yours in size and location have sold for recently, the address of homes sold, original asking price, eventual selling price, and the number of days it was on the market before it sold. It's an invaluable tool for the by-owner seller.
3. Use Signs To Your Advantage: Signs sell more houses than anything else. Buyers see signs and follow them into neighborhoods they may otherwise have not known about. You need 3 types of signs. For Sale by Owner, Open House, and the little directional For Sale By Owner arrow signs. Put the large For sale By Owner sign out front of course. Put the Open House sign up every weekend. And the little directionals should go on every corner all the way back to the nearest main road to your house. And don't forget an "info box" for your flyers. You do have flyers, don't you? See tip #4.
4. Create a Sales Flyer That Sells: Here's what you need to put on your flyer. Asking price, Address, Directions from the nearest main road, number of bedrooms, number of full baths and half baths, schools (elementary, middle, high school), interior description noting any special features (vaulted ceilings, fireplace, etc.), exterior description noting special features (old oaks, landscaping, fenced), convenience to highways, shopping centers, malls, grocery stores, hospitals, etc. Your name, phone, and I'd suggest ... "Shown by Appointment"
5. Advertise Where Your Buyers Are Looking: Classified ads are usually a good investment. Local classifieds help get the word out to local readers as well as potential transplants who are actively seeking a home and searching for one in the "local papers" from the areas they're considering moving to. The 4 most important items that must be in the ad: Price, Location, Number of Beds and Baths, and Phone. Beyond that, if you have room, note any stand-out features such as: waterfront, on the golf course, mountain view, financing available, pool, acreage, etc., and you've got it!
6. Make Arrangements To Help Your Buyer Get Financing: This is something too often overlooked by sellers. Make arrangements with an independent mortgage broker to refer potential buyers to him/her for a FREE mortgage pre-qualification. (Don't call your local bank, or "big name mortgage" because they are limited to their own companies loan programs). A smart seller will even put "financing available" on their flyer and refer those asking about financing to the mortgage broker. Benefit to you? The mortgage broker can save you time and aggravation by telling you whether a potential buyer can or cannot qualify for a loan. And if your buyer goes through your mortgage broker, the broker can keep you "in the loop" during the mortgage process!
7. Set Up a Voice Mailbox to Take Calls When You Can't: Every phone call that comes in could be the one buyer you've been waiting for. Don't take the chance of missing any calls. When I was actively calling sellers, I was surprised by the number of sellers who didn't have voice mail or an answering machine. That means their advertising money was wasted. Don't let that happen to you. Be sure you're phone rings to an answering machine or a voice mail service. And it's always best to return calls as quickly as possible. You never know which caller will be the one who ends up buying your house.
8. Set Up Specific Times To Show Your House: I don't run to the house every time I get a call from someone who says they want to see it, especially since at least 1 out of 4 won't even bother to show up! It can be frustrating to say the least. I usually tell everyone they can "see the house on Saturday from 11 am to 2 pm or on Sunday from 1 pm to 4 pm". These are my "Open House" days. Showing the house only on these days helps me stay in control of my own time (and my sanity). It also has the advantage of creating somewhat of a "competition" among potential buyers that works to my favor.
9. Brush Up On Your Negotiating Skills: If you have to lower your price in negotiation, make your first price cut is the biggest, and your second price cut (if necessary) should be smaller still, so that your buyer knows you've gone about as far as you're going! And keep in mind that price is not the only thing you can negotiate on. Maybe instead of dropping the price, you might offer your buyer a home warranty instead. You also will want to consider what items you intend to might include with the sale of the house. Items such as the refrigerator, washer/dryer, patio furniture, closing dates ... all can be a part of your negotiation strategy.
10. Patience Required: Don't expect a whirlwind of activity the moment you put your For Sale sign out in the yard. Sure, you may get lucky and have the perfect buyer show up at your door within just days of your sign going up, but don't bet the farm on it. It's possible that it could take several weeks, or even 3 or 4+ months if you're in a slow moving market and you're trying to get a retail price.
Michael Hart is a former real estate agent and mortgage consultant, a private investor, and author of several articles and reports on real estate and real estate investing. He can be contacted through http://www.localinvestornetwork.com or http://www.pwrsll.com where his new report "How To Sell Your House Before The Next Payment Is Due!" is now available.
Article Source: http://EzineArticles.com/?expert=Michael_E._Hart
For Sale by Owner - A Growing Trend
In the recent past, more and more for sale by owner properties are being listed in the market and it is tough time for the real estate agents to sell properties at high commission. The sale of properties through real estate agents has come down and the prices of the properties are also showing downward trends. More and more house owners are looking for alternate options of selling their properties and FSBO (forsalebyowner) seems to be the best option.
FSBO is therefore a growing trend in the real estate market and it is the best option for you to sell the property without paying for the realtor's commission. For sale by owner properties are therefore economical for the buyer also as the buyer saves a huge amount which otherwise would have been paid to the real estate agent. FSBO property requires some sort of advertising so that more and more prospective buyers see your property and visit you for a negotiation.
For sale buy owner properties are not easy for a seller, as you must have some marketing skills so that more and more perspective buyers approach you. You need to advertise your FSBO property at suitable sites so that more and more visitors see your property easily. People want to see your property by just clicking their mouse, so it is mandatory to put photograph of your forsalebyowner (FSBO) property at as many sites as you can so that people from around the corner see it while sitting in front of their computers.
Although it is not an easy task to sell your FSBO property, however you should be optimistic and should use the latest techniques so that you get the maximum profit from your forsalebyowner house. More and more people in real estate market are now coming forward and would like to sell their for sale by owner property themselves. So, if you are also an owner of a house, you can also take opportunity to sell your house through FSBO and get the maximum advantage of the vibrant real estate market.
PostYourPad has the most listings on the Web for homes under $500k.
Sell homes with 0% commission and deal directly with serious home buyers. Buy or Sell Your Home at 0% Commission with FSBO Site.
Article Source: http://EzineArticles.com/?expert=Ashish_K_Arora
FSBO is therefore a growing trend in the real estate market and it is the best option for you to sell the property without paying for the realtor's commission. For sale by owner properties are therefore economical for the buyer also as the buyer saves a huge amount which otherwise would have been paid to the real estate agent. FSBO property requires some sort of advertising so that more and more prospective buyers see your property and visit you for a negotiation.
For sale buy owner properties are not easy for a seller, as you must have some marketing skills so that more and more perspective buyers approach you. You need to advertise your FSBO property at suitable sites so that more and more visitors see your property easily. People want to see your property by just clicking their mouse, so it is mandatory to put photograph of your forsalebyowner (FSBO) property at as many sites as you can so that people from around the corner see it while sitting in front of their computers.
Although it is not an easy task to sell your FSBO property, however you should be optimistic and should use the latest techniques so that you get the maximum profit from your forsalebyowner house. More and more people in real estate market are now coming forward and would like to sell their for sale by owner property themselves. So, if you are also an owner of a house, you can also take opportunity to sell your house through FSBO and get the maximum advantage of the vibrant real estate market.
PostYourPad has the most listings on the Web for homes under $500k.
Sell homes with 0% commission and deal directly with serious home buyers. Buy or Sell Your Home at 0% Commission with FSBO Site.
Article Source: http://EzineArticles.com/?expert=Ashish_K_Arora
For Sale by Owner - Is it a Right Choice?
Many times a property that is offered for sale by owner takes too much time for actual deal and therefore the owner looks for other alternatives and start searching a real estate agent. Therefore a big question before the owner is, whether forsalebyowner is a right choice? In my opinion FSBO is one of the best choice, however we need to focus some of the issues that dominate the real estate market.
In for sale by owner market, you need to be attentive and should use all means of advertisement so that more and more people approach you. It is necessary to improve the look and maintain the FSBO house well so that people get first positive impression about it and especially all broken glasses, doors and windows should be maintained well.
You should be committed that you will complete the deal forsalebyowner only and you will not deviate from your goal and will not approach to the real estate agents. Once you are committed and you have maintained your house in a good condition, you can suitably decide a price tag for sale by owner house. Before arriving at a price tag for your FSBO house, keep your margin so that while negotiating price you can lower the price and still can make the profit.
The next and most important part is the marketing of for sale by owner property to the large audience including perspective buyers of forsalebyowner property. You should not only use the conventional methods of marketing and advertising your for sale by owner property but also the latest communications techniques so that large audience see your house and large number of perspective buyers visit you for negotiation. You can list your FSBO house at top ranked websites, in local news papers, in local community centers and you can also display "for sale" in front of your house.
So, with marketing skills and patience, you will be able to sell your FSBO property quicker and faster, however remember that you spend a small amount for advertising and marketing of for sale by owner property.
PostYourPad.com has the most listings on the Web for homes under $500k.
Sell homes with 0% commission and deal directly with serious home buyers.
Buy or Sell Your Home at 0% Commission with FSBO site.
Article Source: http://EzineArticles.com/?expert=Ashish_K_Arora
In for sale by owner market, you need to be attentive and should use all means of advertisement so that more and more people approach you. It is necessary to improve the look and maintain the FSBO house well so that people get first positive impression about it and especially all broken glasses, doors and windows should be maintained well.
You should be committed that you will complete the deal forsalebyowner only and you will not deviate from your goal and will not approach to the real estate agents. Once you are committed and you have maintained your house in a good condition, you can suitably decide a price tag for sale by owner house. Before arriving at a price tag for your FSBO house, keep your margin so that while negotiating price you can lower the price and still can make the profit.
The next and most important part is the marketing of for sale by owner property to the large audience including perspective buyers of forsalebyowner property. You should not only use the conventional methods of marketing and advertising your for sale by owner property but also the latest communications techniques so that large audience see your house and large number of perspective buyers visit you for negotiation. You can list your FSBO house at top ranked websites, in local news papers, in local community centers and you can also display "for sale" in front of your house.
So, with marketing skills and patience, you will be able to sell your FSBO property quicker and faster, however remember that you spend a small amount for advertising and marketing of for sale by owner property.
PostYourPad.com has the most listings on the Web for homes under $500k.
Sell homes with 0% commission and deal directly with serious home buyers.
Buy or Sell Your Home at 0% Commission with FSBO site.
Article Source: http://EzineArticles.com/?expert=Ashish_K_Arora
Sell My House Online
Searching for the right estate agent when you have made the decision to 'Sell My House' is not as easy as you first think as the level of service and commission charges can vary greatly. With interest rates on the rise and the ever growing threat of property prices falling, more and more people are looking to get the maximum price when selling their own home. The average property price in the UK is now over £215,000 with estate agents charging commission between 1 and 2.5% plus VAT and these expensive fees can make a large impact on the profit you make.
There is now however an alternative way to market and sell you own home. With an estimated 75% of people now searching the internet for properties online using a specialised site designed to sell your house privately online is a great way to do this. This cut's out the estate agent and can save you £1000's on expensive commission fees.
Why should you make the choice to 'Sell My House Online' instead of using an estate agent? Because the vast majority of estate agents just send viewers round without accompanying them, leaving you to do the most important part of the process - actually selling your home to the potential buyer. Remember, estate agents are paid every time a buyer takes one of their properties, regardless of which property it is - your property is just one of many they can send the buyer to.
Many people market their houses privately as well as with an estate agent. If you do this, make sure the demarcation line is clear. If an agent can claim to have introduced you to a buyer, albeit indirectly, he is still entitled to his commission.You will need to check which type of agreement you have set up with your Estate Agent. If you have a Sole Agency Agreement you can usually sell your house privately without paying them commission. If you have a Sole Sale Agreement you may still be required to pay them commission if you sell your property even if they did not introduce the buyer. It is always recommended to check this before you market your property privately online.
Take responsibility for putting a realistic valuation on your house. You might like to get it valued by more than one estate agent but be aware they are competing with each other to get your business and there valuation may be higher than the current market value. You can check out the price of similar properties in the area by visiting the Land Registry site (www.landregistry.co.uk) to see what prices properties have fetched recently in your local area.
When you are choosing a site to advertise on browse the site for usability and look at the quality of marketing you are getting for your money. High quality images and an easy to navigate site that professionally markets your property will not only engage your customer's interest but also give them the confidence to pick up the phone and contact you about your property.
It used to be difficult to market your property as you were limited to newspaper adverts, for-sale signboards and word-of-mouth. Now you can use the internet to promote your property sale to anyone with Internet access across the UK and around the world. Making the decision to 'Sell My House Online' can save thousands of pounds offering an enormous advertising medium enabling you to expose and promote your property to a huge audience of potential buyers.
Paul Rice is an internet entrepreneur who own a number of prestigious Internet business' including an Award Winning Web Design & Development company, Ricemedia which is responsible for creating hundreds of UK sites. All of his experience and knowledge has been channeled into The House Sale which lets you 'sell my house online', making it one of the best private house sale web sites of our day.
Article Source: http://EzineArticles.com/?expert=Paul_P_Rice
There is now however an alternative way to market and sell you own home. With an estimated 75% of people now searching the internet for properties online using a specialised site designed to sell your house privately online is a great way to do this. This cut's out the estate agent and can save you £1000's on expensive commission fees.
Why should you make the choice to 'Sell My House Online' instead of using an estate agent? Because the vast majority of estate agents just send viewers round without accompanying them, leaving you to do the most important part of the process - actually selling your home to the potential buyer. Remember, estate agents are paid every time a buyer takes one of their properties, regardless of which property it is - your property is just one of many they can send the buyer to.
Many people market their houses privately as well as with an estate agent. If you do this, make sure the demarcation line is clear. If an agent can claim to have introduced you to a buyer, albeit indirectly, he is still entitled to his commission.You will need to check which type of agreement you have set up with your Estate Agent. If you have a Sole Agency Agreement you can usually sell your house privately without paying them commission. If you have a Sole Sale Agreement you may still be required to pay them commission if you sell your property even if they did not introduce the buyer. It is always recommended to check this before you market your property privately online.
Take responsibility for putting a realistic valuation on your house. You might like to get it valued by more than one estate agent but be aware they are competing with each other to get your business and there valuation may be higher than the current market value. You can check out the price of similar properties in the area by visiting the Land Registry site (www.landregistry.co.uk) to see what prices properties have fetched recently in your local area.
When you are choosing a site to advertise on browse the site for usability and look at the quality of marketing you are getting for your money. High quality images and an easy to navigate site that professionally markets your property will not only engage your customer's interest but also give them the confidence to pick up the phone and contact you about your property.
It used to be difficult to market your property as you were limited to newspaper adverts, for-sale signboards and word-of-mouth. Now you can use the internet to promote your property sale to anyone with Internet access across the UK and around the world. Making the decision to 'Sell My House Online' can save thousands of pounds offering an enormous advertising medium enabling you to expose and promote your property to a huge audience of potential buyers.
Paul Rice is an internet entrepreneur who own a number of prestigious Internet business' including an Award Winning Web Design & Development company, Ricemedia which is responsible for creating hundreds of UK sites. All of his experience and knowledge has been channeled into The House Sale which lets you 'sell my house online', making it one of the best private house sale web sites of our day.
Article Source: http://EzineArticles.com/?expert=Paul_P_Rice
How to Write a Newspaper Ad For Selling Your Home
Selling a home entails a lot of paper work from coming up with counter proposals, sales agreement to home warranties, appraisals and not to forget, print advertisements. Advertising your home is one of the most effective ways of attracting potential buyers and doing it the traditional way is still a tested and proven option. This means placing advertisements in local newspapers in your area.
Home sellers need to advertise their home to as many targeted home buyers as possible and the newspaper is a popular medium for doing this. Despite the entry of electronic media, it's still a preferred place to advertise a home for sale. In fact, even non-subscribers will normally get a copy of the Sunday newspaper to read through the classified ads.
In writing advertising copy for newspapers, there are some guidelines you can follow to succeed in attracting your target audience. Your newspaper ad has to be the hard-sell type meaning, straightforward and concise. Depending on your budget, you can either place a short ad or a longer one complete with a photograph of the home you are selling.
The headline itself should already grab attention. Determine the most important and attractive aspect of the home and describe them in short and catchy words. Some examples would be charming and spacious home, upscale urban condominium, beautiful secret garden and secluded hideaway. An example of a specific headline would be "Charming home beside a lake with pristine forest."
The copy or text of your print advertisement has to be attractive, of course. It should easily catch the attention of the reader and entice him or her to take action. Keep your copy short and direct to the point but never make the mistake of abbreviating words or using too many details in just three lines in order to save money.
In describing the home for sale, avoid too many specific facts especially numbers such as those pertaining to the house area or lot area. Instead, use general terms to relay the same message such as a large house or spacious living room.
Use descriptive adjectives to enable readers and potential buyers to picture out the home they could be living in. Describe the home's qualities such as its architectural design, layout and flow, special amenities and upgrades done, entertainment options and nearby attractions.
Remember to specify also the exact location, number of bedrooms and bathrooms, the sales price and your contact information. Putting the price information on top of the ad is also a good way of attracting serious buyers. You can then mention if your price is negotiable or if financing is available. Some people forget these important details and as a result, just let a good opportunity pass up.
Advertising in a magazine has some drawbacks compared to newspaper ads. This option is not likely to produce an immediate buyer and may actually take your home several months before it gets results. Also, few people read their magazines again. Magazine advertising is ideal if you have a small target audience.
Your best option then is to combine newspaper classified ad with online advertising to reach as many buyers as possible. Keep in mind that your goal is to heighten people's interest in your home and make them look deeper into your offer.
LegalHomeForms.com - Download over 60 of the most used real estate contract and forms. Find forms like the quit claim deed, or offer to purchase real estate form.
Article Source: http://EzineArticles.com/?expert=Gloria_Smith
Home sellers need to advertise their home to as many targeted home buyers as possible and the newspaper is a popular medium for doing this. Despite the entry of electronic media, it's still a preferred place to advertise a home for sale. In fact, even non-subscribers will normally get a copy of the Sunday newspaper to read through the classified ads.
In writing advertising copy for newspapers, there are some guidelines you can follow to succeed in attracting your target audience. Your newspaper ad has to be the hard-sell type meaning, straightforward and concise. Depending on your budget, you can either place a short ad or a longer one complete with a photograph of the home you are selling.
The headline itself should already grab attention. Determine the most important and attractive aspect of the home and describe them in short and catchy words. Some examples would be charming and spacious home, upscale urban condominium, beautiful secret garden and secluded hideaway. An example of a specific headline would be "Charming home beside a lake with pristine forest."
The copy or text of your print advertisement has to be attractive, of course. It should easily catch the attention of the reader and entice him or her to take action. Keep your copy short and direct to the point but never make the mistake of abbreviating words or using too many details in just three lines in order to save money.
In describing the home for sale, avoid too many specific facts especially numbers such as those pertaining to the house area or lot area. Instead, use general terms to relay the same message such as a large house or spacious living room.
Use descriptive adjectives to enable readers and potential buyers to picture out the home they could be living in. Describe the home's qualities such as its architectural design, layout and flow, special amenities and upgrades done, entertainment options and nearby attractions.
Remember to specify also the exact location, number of bedrooms and bathrooms, the sales price and your contact information. Putting the price information on top of the ad is also a good way of attracting serious buyers. You can then mention if your price is negotiable or if financing is available. Some people forget these important details and as a result, just let a good opportunity pass up.
Advertising in a magazine has some drawbacks compared to newspaper ads. This option is not likely to produce an immediate buyer and may actually take your home several months before it gets results. Also, few people read their magazines again. Magazine advertising is ideal if you have a small target audience.
Your best option then is to combine newspaper classified ad with online advertising to reach as many buyers as possible. Keep in mind that your goal is to heighten people's interest in your home and make them look deeper into your offer.
LegalHomeForms.com - Download over 60 of the most used real estate contract and forms. Find forms like the quit claim deed, or offer to purchase real estate form.
Article Source: http://EzineArticles.com/?expert=Gloria_Smith
FSBO Marketing - The Dream Niche For Mortgage Brokers
Apparently, I got on someone's e-mail list last week. I've been getting more and more of these e-mails buzzing about FSBO Marketing. Does it work? Can I really get loans by marketing to FSBO's? For those of you who don't know what a FSBO is - it's code for - For Sale By Owner. Now, most of the articles I write are written to Realtors. I believe Realtors came up with the acronym FSBO. My point is that FSBO Marketing has been around awhile. And it's just NOW that Mortgage Professionals all over the country are warming up to this Dream Niche. I personally have been marketing to this group for years now.
The only difference now verses back then is - we've created better mouse traps - so to speak. But, let me speak frank and talk to you now as a Mortgage Professional - who has 20 some plus years under his belt. When our market went BUST, you were faced with three choices you could make. The first choice - Get out, and many did and some still are. The second choice - Keep doing the same old thing, paying for internet leads... hoping that someone will want to refinance their mortgage. Or the third choice - Niche! Most of us realize that markets run in cycles. Back in the 80's - in the Retail Market - the BIG super stores like Wal-Mart and K-Mart came on the scene. Mom and Pop Stores were left with the same choices we now have. Get out of the business... get clobbered by the competition... or Niche. And so now we have retail stores like Victoria Secrets and Starbucks who have created a Niche.
Well, the Mortgage and Real Estate industries are no different. Right now, the Mortgage Companies and LO's that are having success are the ones that are knowledgeable in FHA products, VA loans, Jumbo Mortgages and Small Commercial to name a few. More importantly, they have Marketing Systems in place that promote themselves as experts on these particular products and programs. These Marketing Systems then create streams of revenue by focusing on relationships with different groups. It is there that they have created a Niche. They have carved out a segment of the population who they want to have a relationship with. Don't confuse products and programs with a Niche. Because look... we all know the Mortgage Professional who knows their products and programs inside and out but, doesn't have any business. Their pipeline is empty! They don't know when they will get another paycheck. They don't even know where their next deal is coming from. They spend 80% or more of their time physically doing the loan and 20% or less of their time marketing. This should not be so.
It should be the other way around. What does all of this have to do with FSBO Marketing? Everything! Here's why. It's not marketing, unless it's measurable. Unless you know where your home buyer leads are coming from. Unless you know how many home buyer leads will be there each week and each month. Unless you know how many of those leads it takes to convert or close a loan. Unless you know approximately how much you will make on each file... it's not marketing. So, a Niche is a group? A group of people that YOU want to have a RELATIONSHIP with. FSBO Marketing is more than just putting a sign in the yard that has a call capture number on it. It's about helping a home seller market their property. That FSBO, who YOU have built a RELATIONSHIP with... will soon become a HOME BUYER. And guess who will be in the front of their mind when it comes time to get a new house and mortgage? Is that why you call FSBO Marketing - The Dream Niche for Mortgage Brokers? Well, before I answer that, let me say this. I feel that every Mortgage Professional should be marketing to at least 4 - 5 groups of people. That's right! That way if one income stream dries up do to the market conditions - you still have 3 - 4 groups bringing you in income. Here are some ideas of groups that you may want to consider marketing to.
FSBO's, Realtors, First Time Home Buyers, Veterans, Military People, Newlyweds, Accountants and Financial Planners.
I personally market to Realtors all the time, because they touch about 80% of the market. To ignore this group would be marketing suicide. So, now let me tell you why I think FSBO Marketing is The Dream Niche for Mortgage Brokers. It is because YOU will be maximizing your marketing efforts by essentially working with 3 groups at once. Buyers Agents, because you now have the qualified home buyers... the home Seller, who will become a Buyer... and First Time Home Buyers. I have found that most buyers that look at FSBO's are First Time Home Buyers looking for that fantastic deal. Oh, and there's one other reason why it's the Dream Niche! My partner and I were just talking about it this very thing this morning. It's the fact that FSBO Marketing is one of the fastest ways to grow your database. I will have to talk more about that some other time. Until then, Niche!
Jim Eggers is an Author and the National Sales / Marketing Director for ByOwner247.com. He and his partner Chris Clements are FSBO Marketing Experts. They provide Mortgage Originators and Realtors with all the tools necessary to be successful at FSBO (For Sale By Owner) Marketing. You can get more information by going to http://www.UltimateFSBOMarketing.com or you may contact Jim directly at 239-878-7873 or by email at jim@ByOwner247.com
Article Source: http://EzineArticles.com/?expert=Jim_Eggers
The only difference now verses back then is - we've created better mouse traps - so to speak. But, let me speak frank and talk to you now as a Mortgage Professional - who has 20 some plus years under his belt. When our market went BUST, you were faced with three choices you could make. The first choice - Get out, and many did and some still are. The second choice - Keep doing the same old thing, paying for internet leads... hoping that someone will want to refinance their mortgage. Or the third choice - Niche! Most of us realize that markets run in cycles. Back in the 80's - in the Retail Market - the BIG super stores like Wal-Mart and K-Mart came on the scene. Mom and Pop Stores were left with the same choices we now have. Get out of the business... get clobbered by the competition... or Niche. And so now we have retail stores like Victoria Secrets and Starbucks who have created a Niche.
Well, the Mortgage and Real Estate industries are no different. Right now, the Mortgage Companies and LO's that are having success are the ones that are knowledgeable in FHA products, VA loans, Jumbo Mortgages and Small Commercial to name a few. More importantly, they have Marketing Systems in place that promote themselves as experts on these particular products and programs. These Marketing Systems then create streams of revenue by focusing on relationships with different groups. It is there that they have created a Niche. They have carved out a segment of the population who they want to have a relationship with. Don't confuse products and programs with a Niche. Because look... we all know the Mortgage Professional who knows their products and programs inside and out but, doesn't have any business. Their pipeline is empty! They don't know when they will get another paycheck. They don't even know where their next deal is coming from. They spend 80% or more of their time physically doing the loan and 20% or less of their time marketing. This should not be so.
It should be the other way around. What does all of this have to do with FSBO Marketing? Everything! Here's why. It's not marketing, unless it's measurable. Unless you know where your home buyer leads are coming from. Unless you know how many home buyer leads will be there each week and each month. Unless you know how many of those leads it takes to convert or close a loan. Unless you know approximately how much you will make on each file... it's not marketing. So, a Niche is a group? A group of people that YOU want to have a RELATIONSHIP with. FSBO Marketing is more than just putting a sign in the yard that has a call capture number on it. It's about helping a home seller market their property. That FSBO, who YOU have built a RELATIONSHIP with... will soon become a HOME BUYER. And guess who will be in the front of their mind when it comes time to get a new house and mortgage? Is that why you call FSBO Marketing - The Dream Niche for Mortgage Brokers? Well, before I answer that, let me say this. I feel that every Mortgage Professional should be marketing to at least 4 - 5 groups of people. That's right! That way if one income stream dries up do to the market conditions - you still have 3 - 4 groups bringing you in income. Here are some ideas of groups that you may want to consider marketing to.
FSBO's, Realtors, First Time Home Buyers, Veterans, Military People, Newlyweds, Accountants and Financial Planners.
I personally market to Realtors all the time, because they touch about 80% of the market. To ignore this group would be marketing suicide. So, now let me tell you why I think FSBO Marketing is The Dream Niche for Mortgage Brokers. It is because YOU will be maximizing your marketing efforts by essentially working with 3 groups at once. Buyers Agents, because you now have the qualified home buyers... the home Seller, who will become a Buyer... and First Time Home Buyers. I have found that most buyers that look at FSBO's are First Time Home Buyers looking for that fantastic deal. Oh, and there's one other reason why it's the Dream Niche! My partner and I were just talking about it this very thing this morning. It's the fact that FSBO Marketing is one of the fastest ways to grow your database. I will have to talk more about that some other time. Until then, Niche!
Jim Eggers is an Author and the National Sales / Marketing Director for ByOwner247.com. He and his partner Chris Clements are FSBO Marketing Experts. They provide Mortgage Originators and Realtors with all the tools necessary to be successful at FSBO (For Sale By Owner) Marketing. You can get more information by going to http://www.UltimateFSBOMarketing.com or you may contact Jim directly at 239-878-7873 or by email at jim@ByOwner247.com
Article Source: http://EzineArticles.com/?expert=Jim_Eggers
Flat Rate MLS - Using a Flat Rate MLS Service Will Save You Thousands of Dollars
In order to sell your home quickly (or at all) you need to make sure it is positioned in such a way that it will be seen by as many buyers as possible. In order to do this your house must be listed in MLS (multiple listing service). One of the easiest and cheapest ways to do this is to go with a flat rate MLS service. There are several distinct advantages to using a flat rate MLS service over the more traditional methods.
First though, you need to understand how the MLS system works. A multiple listing service is basically an online compilation of property available for a specific region. Any home that is being sold through a realtor will be listed in that region's MLS. And, realtors are only going to show homes to their buying customers that are listed in their region's MLS. Therefore, if you want your house to sell you must be listed in MLS.
Unfortunately, the only way to get listed in MLS is by hiring the services of a real estate agent. You either have the choice of paying the real estate agent a percentage of the sale price or going with a flat rate MLS service that is going to allow you to pay a one time flat fee to get your house listed in your region's MLS.
Since most real estate agents charge 6% of the sale price in order to sell your home, the savings can be rather substantial when you go with a flat rate MLS listing service instead. Take for example a home listed at $300,000. When that home sells, the seller is going to pay his real estate agent $18,000 in real estate commissions. If you use a flat rate MLS listing service, however, you can get your house listed for only a few hundred dollars. Of course, if the buyer brings their own real estate agent you must still pay that agent their half of the commission (which is 3%), but that's still a savings of almost $9,000. Plus many flat rate MLS services even provide extras such as lockboxes, "for sale" signs, and contract forms. So if you want to sell your home on your own and you actually want your house to sell, research some of your local realtors that offer a flat fee service.
If you want to get your house listed in the Mid-Florida Regional MLS using a flat rate MLS service then make sure to call Tanya Waxler from uKeepCommission Real Estate. Tanya offers the best flat rate service and pricing anywhere and includes lockboxes, "for sale" signs, and all contract forms. For more information on how Tanya Waxler and uKeepCommission Real Estate can save you thousands of dollars visit http://www.uKeepCommission.com or call 941-465-9207.
Article Source: http://EzineArticles.com/?expert=Tanya_Waxler
First though, you need to understand how the MLS system works. A multiple listing service is basically an online compilation of property available for a specific region. Any home that is being sold through a realtor will be listed in that region's MLS. And, realtors are only going to show homes to their buying customers that are listed in their region's MLS. Therefore, if you want your house to sell you must be listed in MLS.
Unfortunately, the only way to get listed in MLS is by hiring the services of a real estate agent. You either have the choice of paying the real estate agent a percentage of the sale price or going with a flat rate MLS service that is going to allow you to pay a one time flat fee to get your house listed in your region's MLS.
Since most real estate agents charge 6% of the sale price in order to sell your home, the savings can be rather substantial when you go with a flat rate MLS listing service instead. Take for example a home listed at $300,000. When that home sells, the seller is going to pay his real estate agent $18,000 in real estate commissions. If you use a flat rate MLS listing service, however, you can get your house listed for only a few hundred dollars. Of course, if the buyer brings their own real estate agent you must still pay that agent their half of the commission (which is 3%), but that's still a savings of almost $9,000. Plus many flat rate MLS services even provide extras such as lockboxes, "for sale" signs, and contract forms. So if you want to sell your home on your own and you actually want your house to sell, research some of your local realtors that offer a flat fee service.
If you want to get your house listed in the Mid-Florida Regional MLS using a flat rate MLS service then make sure to call Tanya Waxler from uKeepCommission Real Estate. Tanya offers the best flat rate service and pricing anywhere and includes lockboxes, "for sale" signs, and all contract forms. For more information on how Tanya Waxler and uKeepCommission Real Estate can save you thousands of dollars visit http://www.uKeepCommission.com or call 941-465-9207.
Article Source: http://EzineArticles.com/?expert=Tanya_Waxler
Common Commercial "For Sale by Owner" Mistakes
Due to our commercial for sale by owner, co-marketing program, we witness many commercial property owners market and go through the "process" of selling their buildings, without the aid of a real estate broker. Although the experience can be painful, selling on your own is doable; especially if you know what you are doing.
Below are a few of the common mistakes we see owners make.
Over Pricing Property
Over pricing the property is a huge deterrent and major common mistake that sellers make. Most buyers that feel a property is over priced quickly move on. Serious buyers normally inspect many properties and learn market values. Sellers often think that if a buyer is interested, they will just submit a lower offer; that idea rarely works.
Many sellers are simply unrealistic and fail to do their homework on value. Getting "comparable recent sales" information is needed. Understanding the income approach to value is also critical. Hiring an appraiser is the most reliable and accepted way to determine market value. Information on other buildings sold in your city can be found at the assessing department as well.
This is a painful point for many sellers if they have put a lot of money into a property. Especially for owner occupants (Business that own and operate out of the building). The hard fact is that it is very possible to over improve a property.
We see owners try to sell on their own for many months, carry the costs of ownership, give up, then list with a broker - only then to lower the asking price.
Lack of Knowledge on Handling Paperwork.
Selling a property, especially one with issues (environmental concerns, title issues, zoning infringements, etc.) can be complicated. The paperwork can be intimidating and needs to be done correctly. Not knowing how to handle the paperwork will quickly kill any potential deals.
The buyer needs confidence that they can successfully close, without violating any laws or creating long term legal issues. Not teaming up with professionals to help with the details can be a mistake.
Putting the Property Under Contract without Pre-Screening (Pre-Approving) the Buyer First.
We have seen much wasted time and effort on buyers that could never qualify for a loan in the first place. It is a needless mistake.
Sellers are anxious that they have an offer and want to move forward. They put their property under contract with the buyer, taking the building off the market (perhaps missing a legitimate buyer) and incur the carrying costs while they wait (often for several months) for the buyer to perform its due diligence and obtain the needed financing. Only later to learn that the buyer could never have been qualified in the first place.
Besides the frustration of this scenario there are legal issues (risks) and costs of putting your property under contract as well. Although there will always be risk of losing buyers (for many reasons), you can avoid this one by requesting that your buyers books are reviewed and receiving "pre-approval" letters from finance companies.
Not Being Accessible
Pretty simple, buyers are demanding, forgetful and busy. If they try to schedule an appointment to inspect your property and you can not accommodate their schedule, or return their calls, they'll give up and move on to the next facility.
Property not Presentable
Common sense stuff here as well but we see many owners fail to clean the facility adequately and or not having basic components of the building functioning (Roll up doors, broken windows, HVAC units, alarm systems, etc.).
Unrealistic about Marketing
Simply having a sign on the front of the building is not enough. Perhaps one of the neighboring businesses will be interested, but counting on that alone will probably be a mistake - resulting in increased marketing time and thus increasing your carrying costs. The idea is to maximize your buildings exposure to get it in front of as many buyers as possible.
Listed are some creative marketing ideas we have heard other owners successfully implement:
• Mailers/postcards to local tenants in your area, in your building type (office, Industrial, etc). Real estate brokers sometimes do this; list is typically 500 - 1000 names.
• Internet marketing. It's been estimated that 75-85% of all buyers now start their search on the internet.
• Professionally designed exterior signs. This is a way to build credibility with potential buyers.
• Professionally designed feature sheet. Also a way to build credibility and highlight the key features and information they need to be able to qualify a building for their use.
• Classified ads in local paper. You can take it a step further and advertise in trade journals especially if you have a "special use" building - restaurants, medical facility, etc.
• Referrals - Informing the professionals you hire and work with can be effective way to get the word out. Accountants, lawyers, etc. typically know of other businesses that need space.
• Teaming up with industry professionals (title companies, finance companies etc.) that can help with the various details will assure you of the best possible chances of successfully closing the sale of your facility. It's their business to know the market and know how to get it done.
Building not Salable, from the Beginning
Many owners fail to recognize issues with their buildings that may hinder or otherwise make it impossible to sell and or to finance the property.
Environmental issues can dramatically complicate a sale and may eliminate the possibility of conventional financing. Although there continues to be changes in legislation, governmental financial support, and clean up techniques, the costs and time frame of selling properties with environmental issues is significant.
Structural and or building condition is another issue. Roofs are a typical example. The costs of repairing or replacing roofs can jeopardize the financial ratios and cash needed to close. Often lenders will not release funds until repairs are completed as well. Determining who will pay for the costs is often a sticking point. Perhaps neither the seller or the buyer has the additional cash.
Structural issues can be a more serious problem and often completely eliminate the possibility of conventional financing.
Title issues are another problem and can make financing all but impossible.
Building owners can be prepared to deal with these issues by resolving them before putting the property on the market or by having adequate information (For example, repair estimates, phase one completed) on hand before attempting to sell the property and adjusting the sale price accordingly.
Commercial Finance Advisors offers a (free) co-marketing programs with building owners. For example, we promote properties online, produce flyers and send out mailers to local business's, etc. More information can be found at http://www.cfa-commercial.com
Rauth is President of Commercial Finance Advisors, Inc out of Bloomfield Hills, MI. He specializes in Commercial Real Estate Loans between $100,000 - $5,000,000. Offers unique loan programs such as Commercial 30 Year Fixed and 90% non SBA, financing. He can be reached at 248 885-8797. SBA 7a Loan or Commercial real estate loans.
cfa-commercial.com/commercial-loan-rates.html - Commercial Loan Rates
Article Source: http://EzineArticles.com/?expert=Jeff_Rauth
Below are a few of the common mistakes we see owners make.
Over Pricing Property
Over pricing the property is a huge deterrent and major common mistake that sellers make. Most buyers that feel a property is over priced quickly move on. Serious buyers normally inspect many properties and learn market values. Sellers often think that if a buyer is interested, they will just submit a lower offer; that idea rarely works.
Many sellers are simply unrealistic and fail to do their homework on value. Getting "comparable recent sales" information is needed. Understanding the income approach to value is also critical. Hiring an appraiser is the most reliable and accepted way to determine market value. Information on other buildings sold in your city can be found at the assessing department as well.
This is a painful point for many sellers if they have put a lot of money into a property. Especially for owner occupants (Business that own and operate out of the building). The hard fact is that it is very possible to over improve a property.
We see owners try to sell on their own for many months, carry the costs of ownership, give up, then list with a broker - only then to lower the asking price.
Lack of Knowledge on Handling Paperwork.
Selling a property, especially one with issues (environmental concerns, title issues, zoning infringements, etc.) can be complicated. The paperwork can be intimidating and needs to be done correctly. Not knowing how to handle the paperwork will quickly kill any potential deals.
The buyer needs confidence that they can successfully close, without violating any laws or creating long term legal issues. Not teaming up with professionals to help with the details can be a mistake.
Putting the Property Under Contract without Pre-Screening (Pre-Approving) the Buyer First.
We have seen much wasted time and effort on buyers that could never qualify for a loan in the first place. It is a needless mistake.
Sellers are anxious that they have an offer and want to move forward. They put their property under contract with the buyer, taking the building off the market (perhaps missing a legitimate buyer) and incur the carrying costs while they wait (often for several months) for the buyer to perform its due diligence and obtain the needed financing. Only later to learn that the buyer could never have been qualified in the first place.
Besides the frustration of this scenario there are legal issues (risks) and costs of putting your property under contract as well. Although there will always be risk of losing buyers (for many reasons), you can avoid this one by requesting that your buyers books are reviewed and receiving "pre-approval" letters from finance companies.
Not Being Accessible
Pretty simple, buyers are demanding, forgetful and busy. If they try to schedule an appointment to inspect your property and you can not accommodate their schedule, or return their calls, they'll give up and move on to the next facility.
Property not Presentable
Common sense stuff here as well but we see many owners fail to clean the facility adequately and or not having basic components of the building functioning (Roll up doors, broken windows, HVAC units, alarm systems, etc.).
Unrealistic about Marketing
Simply having a sign on the front of the building is not enough. Perhaps one of the neighboring businesses will be interested, but counting on that alone will probably be a mistake - resulting in increased marketing time and thus increasing your carrying costs. The idea is to maximize your buildings exposure to get it in front of as many buyers as possible.
Listed are some creative marketing ideas we have heard other owners successfully implement:
• Mailers/postcards to local tenants in your area, in your building type (office, Industrial, etc). Real estate brokers sometimes do this; list is typically 500 - 1000 names.
• Internet marketing. It's been estimated that 75-85% of all buyers now start their search on the internet.
• Professionally designed exterior signs. This is a way to build credibility with potential buyers.
• Professionally designed feature sheet. Also a way to build credibility and highlight the key features and information they need to be able to qualify a building for their use.
• Classified ads in local paper. You can take it a step further and advertise in trade journals especially if you have a "special use" building - restaurants, medical facility, etc.
• Referrals - Informing the professionals you hire and work with can be effective way to get the word out. Accountants, lawyers, etc. typically know of other businesses that need space.
• Teaming up with industry professionals (title companies, finance companies etc.) that can help with the various details will assure you of the best possible chances of successfully closing the sale of your facility. It's their business to know the market and know how to get it done.
Building not Salable, from the Beginning
Many owners fail to recognize issues with their buildings that may hinder or otherwise make it impossible to sell and or to finance the property.
Environmental issues can dramatically complicate a sale and may eliminate the possibility of conventional financing. Although there continues to be changes in legislation, governmental financial support, and clean up techniques, the costs and time frame of selling properties with environmental issues is significant.
Structural and or building condition is another issue. Roofs are a typical example. The costs of repairing or replacing roofs can jeopardize the financial ratios and cash needed to close. Often lenders will not release funds until repairs are completed as well. Determining who will pay for the costs is often a sticking point. Perhaps neither the seller or the buyer has the additional cash.
Structural issues can be a more serious problem and often completely eliminate the possibility of conventional financing.
Title issues are another problem and can make financing all but impossible.
Building owners can be prepared to deal with these issues by resolving them before putting the property on the market or by having adequate information (For example, repair estimates, phase one completed) on hand before attempting to sell the property and adjusting the sale price accordingly.
Commercial Finance Advisors offers a (free) co-marketing programs with building owners. For example, we promote properties online, produce flyers and send out mailers to local business's, etc. More information can be found at http://www.cfa-commercial.com
Rauth is President of Commercial Finance Advisors, Inc out of Bloomfield Hills, MI. He specializes in Commercial Real Estate Loans between $100,000 - $5,000,000. Offers unique loan programs such as Commercial 30 Year Fixed and 90% non SBA, financing. He can be reached at 248 885-8797. SBA 7a Loan or Commercial real estate loans.
cfa-commercial.com/commercial-loan-rates.html - Commercial Loan Rates
Article Source: http://EzineArticles.com/?expert=Jeff_Rauth
Opening a Dollar Store - Set Sales Goals for Success
Every business faces challenges. For most retailers one of the biggest challenges is consistently growing store sales. Those who are opening a dollar store face the same test. Long term growth in sales determines the success of the store. In fact long term growth in sales is a key ingredient in determining survival of the business.
Most entrepreneurs who are opening a dollar store may be unsure of the right sales levels for their store. Further many don’t know where to look for information so they can establish realistic sales goals for their business. They ask what levels are too low, and what levels are too high.
One of the easiest and yet most effective methods for understanding what might be possible is to benchmark others in the industry. Benchmarking is simply examining aspects of businesses that are most successful in your industry. If you are opening a dollar store remember that benchmark data can be used for much more than just determining sales level targets.
Start by identifying 2-5 of the top performing businesses in your industry. Much of this data can be gathered from industry organizations or directly from data that is published by these firms. If you are opening a dollar store be sure that you gather this data as a part of your pre-opening work.
Be sure that you don’t ignore the best dollar stores in your local area as well. Often a local business owner will be willing to share not only basic business results, but also strategies that you can use to start your business on the road to achieving those same results. Many remember when they were first opening a dollar store and want to help others to avoid the land mines that they found the hard way.
If you are opening a dollar store be sure to establish long term goals that compare to the best of the competition. Follow that by establishing short term goals that move sales in that direction.
Most entrepreneurs who are opening a dollar store may be unsure of the right sales levels for their store. Further many don’t know where to look for information so they can establish realistic sales goals for their business. They ask what levels are too low, and what levels are too high.
One of the easiest and yet most effective methods for understanding what might be possible is to benchmark others in the industry. Benchmarking is simply examining aspects of businesses that are most successful in your industry. If you are opening a dollar store remember that benchmark data can be used for much more than just determining sales level targets.
Start by identifying 2-5 of the top performing businesses in your industry. Much of this data can be gathered from industry organizations or directly from data that is published by these firms. If you are opening a dollar store be sure that you gather this data as a part of your pre-opening work.
Be sure that you don’t ignore the best dollar stores in your local area as well. Often a local business owner will be willing to share not only basic business results, but also strategies that you can use to start your business on the road to achieving those same results. Many remember when they were first opening a dollar store and want to help others to avoid the land mines that they found the hard way.
If you are opening a dollar store be sure to establish long term goals that compare to the best of the competition. Follow that by establishing short term goals that move sales in that direction.
Residual Income Investments
Two financial terms that are often times confused with one another are residual income investments and passive income investments. The different between these two terms is fairly easy to explain. First passive income is generated without any effort, or very little effort, from the investor. On the other hand, residual income is generated from the efforts initially invested by the investor.
Real estate investing can produce both residual income and passive income. If you want to make residual income investments in real estate then you can buy a property and then sell it with owner financing. This means that instead of making the buyer get financing through a bank you will agree to carry the contract and they will then submit to you monthly principal and interest payments. These payments are considered residual income. On the other hand, if you want to generate passive income from real estate investments then you can invest in trust deeds. Trust deeds are basically private mortgage loans. This investment activity is passive because you don’t have to actively participate in the management of the account to make money.
If you are interested in a business opportunity to make residual income then you can look at entering into a sales company that offers residual income on the sales made by the people that you sign up under you. For example many door-to-door sales companies pay their sales team a commission on what they make as well as a smaller commission on the amount of sales generated by all of the people who were signed up by the salesperson. Passive income can also be generated from business opportunities. However, for tax purposes the passive income cannot be derived from the active participation in a business, nor can it be derived from interest, capital gains, or dividends.
Real estate investing can produce both residual income and passive income. If you want to make residual income investments in real estate then you can buy a property and then sell it with owner financing. This means that instead of making the buyer get financing through a bank you will agree to carry the contract and they will then submit to you monthly principal and interest payments. These payments are considered residual income. On the other hand, if you want to generate passive income from real estate investments then you can invest in trust deeds. Trust deeds are basically private mortgage loans. This investment activity is passive because you don’t have to actively participate in the management of the account to make money.
If you are interested in a business opportunity to make residual income then you can look at entering into a sales company that offers residual income on the sales made by the people that you sign up under you. For example many door-to-door sales companies pay their sales team a commission on what they make as well as a smaller commission on the amount of sales generated by all of the people who were signed up by the salesperson. Passive income can also be generated from business opportunities. However, for tax purposes the passive income cannot be derived from the active participation in a business, nor can it be derived from interest, capital gains, or dividends.
How Do You Value Your Limited Resource of Time?
Are you worth $100 an hour as a small business owner or solo professional? Then why are you still doing those tasks that cost not only far less hourly, but are restricting your ability to increase sales?
Recently in speaking with the Chief Executive Office of a well established marketing firm, I was listening to all of his challenges. He needed a salesperson, but that would require him spending time he did not have to train that person. He needed an administrative assistant, but that would require him spending time training that person. He needed to improve his great team to take the company to the next level.
When I asked him what his greatest strength was, he replied relationship selling. And then I asked him what it was costing him by not selling and taking care of administrative tasks? A lot was the reply.
However from a strategic position, he believed that hiring a salesperson was his first action step. My sense was that this very creative person needed to hire the administrative person because this CEO like many entrepreneurs did not like to release control.
Since this company had sales coming in, revenue was not the problem. The real problem was the CEO's reluctance to let go. Until this individual recognizes that he was the problem, the company will truly never reach that next level of success.
As the small business owner or CEO of an expanding business, if your time is worth $100 per hour, then why are you investing your time doing work that you can pay someone far less? Initially, this does require some out of pocket expenditures, but the increased sales that you can bring to the increased work productivity is well worth the investment.
Take some time to determine your value and then take action to truly leverage that value. You will not only increase sales, but potentially reduce your daily frustration and stress levels. And we can all live with less stress can we not?
Recently in speaking with the Chief Executive Office of a well established marketing firm, I was listening to all of his challenges. He needed a salesperson, but that would require him spending time he did not have to train that person. He needed an administrative assistant, but that would require him spending time training that person. He needed to improve his great team to take the company to the next level.
When I asked him what his greatest strength was, he replied relationship selling. And then I asked him what it was costing him by not selling and taking care of administrative tasks? A lot was the reply.
However from a strategic position, he believed that hiring a salesperson was his first action step. My sense was that this very creative person needed to hire the administrative person because this CEO like many entrepreneurs did not like to release control.
Since this company had sales coming in, revenue was not the problem. The real problem was the CEO's reluctance to let go. Until this individual recognizes that he was the problem, the company will truly never reach that next level of success.
As the small business owner or CEO of an expanding business, if your time is worth $100 per hour, then why are you investing your time doing work that you can pay someone far less? Initially, this does require some out of pocket expenditures, but the increased sales that you can bring to the increased work productivity is well worth the investment.
Take some time to determine your value and then take action to truly leverage that value. You will not only increase sales, but potentially reduce your daily frustration and stress levels. And we can all live with less stress can we not?
What to Look for in Home Owner Insurance
What do you need to find in a home owner insurance? Of course, the home owner insurance you should choose is supposed to meet all your needs. You should take time as home owner insurance shopper so you can get the most out of the home owner insurance you can get. By choosing carefully which one is the best for you, it will give you the satisfaction you need in purchasing home owner insurance.
The home owner insurance has been around in long time. It gives us clue on how the concept of the home owner insurance works. The more you have the knowledge on how it works, the more you will know what to look for in a home owner insurance company. For you to be in touch with all the possible home owner insurance company, you need to collect all the needed information so you can choose from them.
It is also important for you to have the important knowledge about the policy of home owner insurance. The time that your home exists will be the important tool in your purchase. The longer that your house exists the lower the price of the claim will be. It is because your house might have acquired deficiencies.
Find the home owner insurance company that has reasonable claim and very low monthly fees. There are companies that offer the same rate but give claim more than what the others can give.
If you have an old house, you should try the market for old home. There are specific policies for it. This is more famous by the name market value policies.
If you own a new house, you better have it in the replacement cost policy. Even houses that are under reconstruction can also be an entry for it. The replacement value of both is almost the same.
The age of your home and the market value of it will always be determined by the home owner insurance policy. The price deduction of both new and old houses is almost the same. They will be supplying both types of homes with gadgets that can prevent its loss such as, deadbolt locks, fire extinguisher and many more. Alarms and fire suppressors are also included in the whole package.
Other materials needed to secure the house have piles of discount so you will not spend much on your home security devices. Before purchasing home owner insurance, check the policies to insure that they give these benefits in real time.
The home owner insurance has been around in long time. It gives us clue on how the concept of the home owner insurance works. The more you have the knowledge on how it works, the more you will know what to look for in a home owner insurance company. For you to be in touch with all the possible home owner insurance company, you need to collect all the needed information so you can choose from them.
It is also important for you to have the important knowledge about the policy of home owner insurance. The time that your home exists will be the important tool in your purchase. The longer that your house exists the lower the price of the claim will be. It is because your house might have acquired deficiencies.
Find the home owner insurance company that has reasonable claim and very low monthly fees. There are companies that offer the same rate but give claim more than what the others can give.
If you have an old house, you should try the market for old home. There are specific policies for it. This is more famous by the name market value policies.
If you own a new house, you better have it in the replacement cost policy. Even houses that are under reconstruction can also be an entry for it. The replacement value of both is almost the same.
The age of your home and the market value of it will always be determined by the home owner insurance policy. The price deduction of both new and old houses is almost the same. They will be supplying both types of homes with gadgets that can prevent its loss such as, deadbolt locks, fire extinguisher and many more. Alarms and fire suppressors are also included in the whole package.
Other materials needed to secure the house have piles of discount so you will not spend much on your home security devices. Before purchasing home owner insurance, check the policies to insure that they give these benefits in real time.
9 Secrets of Successful Shop Management
Profitable shops are profitable for a reason. Often times it may seem like magic, however to those ‘in the know’, it’s just good old fashioned common sense…
Here are 9 of the most common sense ‘secrets’ to successful shop management:
1. Ensuring Sufficient Capital
The number one reason for business failure is running out of money. Smart shop owners crunch the numbers before starting their venture or expanding one. They take a hopeful, yet realistic view of the way things might play out and ensure sufficient money to cover the lean periods.
2. Accounting For Your Business
Smart shop owners know that the numbers speak volumes. They regularly visit with, and discuss details with their accountant. They monitor their bank accounts closely and keep track of their accounting systems. If they’re running a computerized system, they don’t rely blindly on the computer systems and have various checks and balances in place to validate the data.
3. Buddies With The Bank
The smart shop owner knows that the time to forge strong and positive relationships with the bank manager is before they need the bank’s services. They also realize that this pre-emptive approach allows them the chance to present the best image to the bank manager prior to any future meeting. Bank managers can sense financial distress and without any prior history for them to recall, the meeting may well not go as expected.
4. Forging Intelligent, Selective Alliances
In business there is the generally accepted rule that “many hands make light work.” Conversely “too many cooks spoil the broth” and unless some care and consideration is taken when working together, the careless shop owner may end up with more trouble than it was all worth. A smart shop owner knows that although a ‘friend’ might be an easy hire or an easy business partner, they may not be the best choice in the long run.
5. Keeping A Close Eye On The Competition
Keep your friends close, and your enemies closer… Okay, a little ‘cloak and dagger’ maybe, but the smart shop owner knows that knowing oneself is only half the battle. A smart owner also keeps a very close watch on their competition. They realize that competition is good for business – not bad, and that healthy competition stimulates business rather than repressing it. Also, the smart shop owner knows that by watching their competition they can learn their business strategy, their sales strategy, their pricing strategy, their advertising strategy and whole lot more.
6. Paying Their Taxes
The smart shop owner pays their taxes. They accept that it is part of business and factor it in to their overall business model. Instead of focusing on clawing back a few pennies here and there, the smart business owner focuses on building more wealth, they have a positive viewpoint not a negative one.
7. Managing Their Cash Flow & Receivables
Just as ensuring sufficient capital is necessary to start or grow a business, sufficient capital is required to operate a business. Smart shop owners know this and keep a very tight reign on their receivables. Smart business owners know that sales do not necessarily equal financial success - collecting the payment for those sales equals financial success.
8. Diversifying Their Risk & Exposure
The ‘never put your eggs in one basket’ is second nature to the smart shop owner. They diversify their risk and their revenues wherever possible. The smartest shop owners realise there is a situation they need to avoid called “effective control”. This is where a single revenue stream becomes responsible for more than 15% to 20% of the overall company revenue. In this instance the control is no longer in the hands of the shop owner, but in the lap of the client!
9. Intelligent & Results Oriented Marketing
Smart shop owners know that throwing advertising ‘out there’ is not the way to go. They know that advertising is all about sales and that all advertising is really just like a paper-based sales person. Ultimately this silent salesperson is accountable and responsible and the smart shop owner manages it that way.
Here are 9 of the most common sense ‘secrets’ to successful shop management:
1. Ensuring Sufficient Capital
The number one reason for business failure is running out of money. Smart shop owners crunch the numbers before starting their venture or expanding one. They take a hopeful, yet realistic view of the way things might play out and ensure sufficient money to cover the lean periods.
2. Accounting For Your Business
Smart shop owners know that the numbers speak volumes. They regularly visit with, and discuss details with their accountant. They monitor their bank accounts closely and keep track of their accounting systems. If they’re running a computerized system, they don’t rely blindly on the computer systems and have various checks and balances in place to validate the data.
3. Buddies With The Bank
The smart shop owner knows that the time to forge strong and positive relationships with the bank manager is before they need the bank’s services. They also realize that this pre-emptive approach allows them the chance to present the best image to the bank manager prior to any future meeting. Bank managers can sense financial distress and without any prior history for them to recall, the meeting may well not go as expected.
4. Forging Intelligent, Selective Alliances
In business there is the generally accepted rule that “many hands make light work.” Conversely “too many cooks spoil the broth” and unless some care and consideration is taken when working together, the careless shop owner may end up with more trouble than it was all worth. A smart shop owner knows that although a ‘friend’ might be an easy hire or an easy business partner, they may not be the best choice in the long run.
5. Keeping A Close Eye On The Competition
Keep your friends close, and your enemies closer… Okay, a little ‘cloak and dagger’ maybe, but the smart shop owner knows that knowing oneself is only half the battle. A smart owner also keeps a very close watch on their competition. They realize that competition is good for business – not bad, and that healthy competition stimulates business rather than repressing it. Also, the smart shop owner knows that by watching their competition they can learn their business strategy, their sales strategy, their pricing strategy, their advertising strategy and whole lot more.
6. Paying Their Taxes
The smart shop owner pays their taxes. They accept that it is part of business and factor it in to their overall business model. Instead of focusing on clawing back a few pennies here and there, the smart business owner focuses on building more wealth, they have a positive viewpoint not a negative one.
7. Managing Their Cash Flow & Receivables
Just as ensuring sufficient capital is necessary to start or grow a business, sufficient capital is required to operate a business. Smart shop owners know this and keep a very tight reign on their receivables. Smart business owners know that sales do not necessarily equal financial success - collecting the payment for those sales equals financial success.
8. Diversifying Their Risk & Exposure
The ‘never put your eggs in one basket’ is second nature to the smart shop owner. They diversify their risk and their revenues wherever possible. The smartest shop owners realise there is a situation they need to avoid called “effective control”. This is where a single revenue stream becomes responsible for more than 15% to 20% of the overall company revenue. In this instance the control is no longer in the hands of the shop owner, but in the lap of the client!
9. Intelligent & Results Oriented Marketing
Smart shop owners know that throwing advertising ‘out there’ is not the way to go. They know that advertising is all about sales and that all advertising is really just like a paper-based sales person. Ultimately this silent salesperson is accountable and responsible and the smart shop owner manages it that way.
Ohio Home Owner Insurance Quote
Ohio residents looking for home owner insurance quotes are wise. Whether your home is a modest two bedroom with one bath, or a grand five bedroom with three and a half baths, your home is an investment. You saved the money to purchase it, even if you did need the help of a loan. You moved yourself, your family, and possibly your pets into what might be the center point for the rest of your life. You want the best for your home, from home décor to home protection. That is why wise Ohio residents purchase home owner insurance.
Read over these frequently asked questions about home owner insurance quotes and policies in Ohio.
What determines my home owner insurance quote?
Many factors go into determining your home owner insurance quote in Ohio. To start, your credit and claims history will be considered, as will the age and condition of your home. The home’s location is always a factor, as homes in some areas are considered a high insurance risk.
Of course, the amount of coverage you want, as well as how high of a deductible you are willing to pay, go into determining your home owner insurance quote in Ohio, too. The higher the deducible, the lower the premium
Where should I shop for my home owner insurance quote in Ohio?
To date, there are over 100 insurance companies legally allowed to sell you a home owner insurance policy in Ohio. Stick with them. Ohio’s Department of Insurance lists them for your convenience. Find out the companies’ ratings, too.
Once my home is insured, I’m set, right?
Sure, as long as you make your home owner insurance payments on time, Other tips include not filing too many claims (home owners know the difference between a tree soaring into your living room via your roof and a loose door handle), and keeping your home in excellent condition with faithful maintenance.
Read over these frequently asked questions about home owner insurance quotes and policies in Ohio.
What determines my home owner insurance quote?
Many factors go into determining your home owner insurance quote in Ohio. To start, your credit and claims history will be considered, as will the age and condition of your home. The home’s location is always a factor, as homes in some areas are considered a high insurance risk.
Of course, the amount of coverage you want, as well as how high of a deductible you are willing to pay, go into determining your home owner insurance quote in Ohio, too. The higher the deducible, the lower the premium
Where should I shop for my home owner insurance quote in Ohio?
To date, there are over 100 insurance companies legally allowed to sell you a home owner insurance policy in Ohio. Stick with them. Ohio’s Department of Insurance lists them for your convenience. Find out the companies’ ratings, too.
Once my home is insured, I’m set, right?
Sure, as long as you make your home owner insurance payments on time, Other tips include not filing too many claims (home owners know the difference between a tree soaring into your living room via your roof and a loose door handle), and keeping your home in excellent condition with faithful maintenance.
How to Get a Book Published - How Do Book Publishers Get books into the Bookstores
How to get a book published is just one of the tasks authors face. How do books get in the bookstores?
After the literary agents, book editors, and the marketing departments at book publishing houses have all made their decisions about what will be published, in what quantities, and how the finished product will look, there is one final decision maker who ultimately decides what books will be presented for sale to consumers: The buyer for the bookstores.
The decision maker for the independent bookstores is often the owner, or the owner and several employees. The chains have corporate buyers who specialize in different areas. The buyer looks at the prior sales history of the author, or if it is the author’s first book, the buyer will look at similar titles or topics. Of course the books publisher's sales rep lets the buyer know of the marketing push the title will receive from the book publisher.
If advanced reading copies are available or galleys – the uncorrected page proofs of a book, these are sent by the book publisher to the chains and major independents three to four months prior to the title’s publication date.
Booksellers usually buy their first order of a new title from the book publisher through their sales reps. Subsequent orders can be placed directly with the book publisher or through a wholesale distributor, which allows the bookstore to batch their orders to several different book publishers and receive one invoice and make only one payment. It also allows the bookstore to return books from different book publishers to one place –the wholesaler.
The decisions book buyers make about what titles to stock are a blend of taking into account the sales pitches from book publishers’ reps, historical sales data they have collected about an author or a topic, knowledge of their customer base—and to a large extent simply what their gut instinct tells them will be popular.
After the literary agents, book editors, and the marketing departments at book publishing houses have all made their decisions about what will be published, in what quantities, and how the finished product will look, there is one final decision maker who ultimately decides what books will be presented for sale to consumers: The buyer for the bookstores.
The decision maker for the independent bookstores is often the owner, or the owner and several employees. The chains have corporate buyers who specialize in different areas. The buyer looks at the prior sales history of the author, or if it is the author’s first book, the buyer will look at similar titles or topics. Of course the books publisher's sales rep lets the buyer know of the marketing push the title will receive from the book publisher.
If advanced reading copies are available or galleys – the uncorrected page proofs of a book, these are sent by the book publisher to the chains and major independents three to four months prior to the title’s publication date.
Booksellers usually buy their first order of a new title from the book publisher through their sales reps. Subsequent orders can be placed directly with the book publisher or through a wholesale distributor, which allows the bookstore to batch their orders to several different book publishers and receive one invoice and make only one payment. It also allows the bookstore to return books from different book publishers to one place –the wholesaler.
The decisions book buyers make about what titles to stock are a blend of taking into account the sales pitches from book publishers’ reps, historical sales data they have collected about an author or a topic, knowledge of their customer base—and to a large extent simply what their gut instinct tells them will be popular.
Keep Your Sales Pipeline Full To Sell More
Let's say you are a salesperson, it's mid-month, and you've already hit your sales quota. You're going to have a killer month with your sales. Should you sit back and coast for the rest of the month?
Many salespeople do just that. But you shouldn't. You should keep your sales pipeline flowing at all times, during good months and during bad months.
If you are in the sales industry, B2B or B2C, you know that it is very typical for a salesperson to follow-up a great sales month with a lousy one. And, it is, most of the time, due to the reason above; when they know that their month is going great, they tend to slow down for the remainder of the month. When they slow down, they stop prospecting, and in return, stop generating sales leads.
The sales leads that you receive today are the closed sales of tomorrow, next week, and next month. If you are not constantly feeding your sales pipeline, that sales pipeline will eventually dry up. So the lack of sales prospecting in the latter part of a great sales month will result in less closed sales in the following month.
This is a cycle that tends to repeat itself month after month; A great sales month is followed by a bad sales month, and vice-versa. In order to sell more you must be constant in your effort, no matter what is happening in the current month.
Many salespeople do just that. But you shouldn't. You should keep your sales pipeline flowing at all times, during good months and during bad months.
If you are in the sales industry, B2B or B2C, you know that it is very typical for a salesperson to follow-up a great sales month with a lousy one. And, it is, most of the time, due to the reason above; when they know that their month is going great, they tend to slow down for the remainder of the month. When they slow down, they stop prospecting, and in return, stop generating sales leads.
The sales leads that you receive today are the closed sales of tomorrow, next week, and next month. If you are not constantly feeding your sales pipeline, that sales pipeline will eventually dry up. So the lack of sales prospecting in the latter part of a great sales month will result in less closed sales in the following month.
This is a cycle that tends to repeat itself month after month; A great sales month is followed by a bad sales month, and vice-versa. In order to sell more you must be constant in your effort, no matter what is happening in the current month.
Who Can Benefit from Affiliate Tracking Software
When it comes to affiliate programs and affiliate tracking software, a large amount of focus is placed on business owners. This is because business owners are the ones who decide to start an affiliate program and use an affiliate tracking service. While business owners may be able to benefit the most from affiliate programs and affiliate tracking software, they are not the only ones who can. In fact, affiliate programs and tracking software not only benefit business owners, but affiliates as well.
An affiliate is a term that is used to describe webmasters, web publishers, and website owners. When they enter into an affiliate program, they are often referred to as an affiliate. The job of an affiliate, when it comes to affiliate programs, is to help increase the revenue of one of their partner sites. This is done by placing advertisements, such as banners or links, on their website. Each time those advertisements are used to generate a sale; the affiliate will be compensated for their work. This compensation is often a percentage of each earned sale.
An affiliate will benefit from participating in an affiliate program because they have the ability to earn money. In fact, that is how many webmasters, web publishers, and website owners make most of their money, by participating in an affiliate program. Unfortunately, an affiliate program cannot successfully operate without affiliate tracking software, so, in a way, this means that affiliates will also benefit from the use of this important software. Without affiliate tracking software, it would be difficult or impossible for each business owner to know where their sales came from. Without known this proper information, affiliates would not be compensated for their work.
As previously mentioned, a business owner, otherwise known as a merchant, can also benefit from the development of an affiliate program and affiliate tracking software. Perhaps, the greatest benefit comes from the development of an affiliate program. Affiliate programs are designed to help increase business sales. By partnering with a website owner, webmaster, or web publisher that has an online website, that is in one way or another related to yours, you may notice a steady increase in your online website’s traffic. If your website sells merchandise or services, you may also notice an increase in your sales.
Affiliate tracking software is important for business owners because it allows them to successfully operate an affiliate program. With affiliate programs, you need to be able to know when one of your affiliates helped to generate a sale. It is also important to know which affiliate that was and how much the sale was worth. This information is important because it will make sure that you properly compensate all of your affiliates. Without an affiliate tracking software program you would be unable to do this. If you tried without software, it is possible that you would reward the wrong affiliate or not even reward one at all. This is the quickest way to spend your affiliate program downhill; therefore, affiliate tracking is extremely important, if not necessary.
As you can easily see, affiliate programs and affiliate tracking software do not just benefit one type of individual; they benefit a number of them. Whether you are a business owner, looking to increase your sales, or a website owner, webmaster, or web publisher, looking to make extra money, you can thank affiliate tracking software for giving you the opportunity to do so.
An affiliate is a term that is used to describe webmasters, web publishers, and website owners. When they enter into an affiliate program, they are often referred to as an affiliate. The job of an affiliate, when it comes to affiliate programs, is to help increase the revenue of one of their partner sites. This is done by placing advertisements, such as banners or links, on their website. Each time those advertisements are used to generate a sale; the affiliate will be compensated for their work. This compensation is often a percentage of each earned sale.
An affiliate will benefit from participating in an affiliate program because they have the ability to earn money. In fact, that is how many webmasters, web publishers, and website owners make most of their money, by participating in an affiliate program. Unfortunately, an affiliate program cannot successfully operate without affiliate tracking software, so, in a way, this means that affiliates will also benefit from the use of this important software. Without affiliate tracking software, it would be difficult or impossible for each business owner to know where their sales came from. Without known this proper information, affiliates would not be compensated for their work.
As previously mentioned, a business owner, otherwise known as a merchant, can also benefit from the development of an affiliate program and affiliate tracking software. Perhaps, the greatest benefit comes from the development of an affiliate program. Affiliate programs are designed to help increase business sales. By partnering with a website owner, webmaster, or web publisher that has an online website, that is in one way or another related to yours, you may notice a steady increase in your online website’s traffic. If your website sells merchandise or services, you may also notice an increase in your sales.
Affiliate tracking software is important for business owners because it allows them to successfully operate an affiliate program. With affiliate programs, you need to be able to know when one of your affiliates helped to generate a sale. It is also important to know which affiliate that was and how much the sale was worth. This information is important because it will make sure that you properly compensate all of your affiliates. Without an affiliate tracking software program you would be unable to do this. If you tried without software, it is possible that you would reward the wrong affiliate or not even reward one at all. This is the quickest way to spend your affiliate program downhill; therefore, affiliate tracking is extremely important, if not necessary.
As you can easily see, affiliate programs and affiliate tracking software do not just benefit one type of individual; they benefit a number of them. Whether you are a business owner, looking to increase your sales, or a website owner, webmaster, or web publisher, looking to make extra money, you can thank affiliate tracking software for giving you the opportunity to do so.
Ten Effective Ways to Capture Market
1.Evaluation of Existing Products / Therapies
2.Assessment of New Products
3.Market assessment of products for the defined markets of
BF- RoW with the objective of providing insight and direction
for short term and long term business planning.
4.Planning of the required Sales Force according to the ROI
5.Optimize field sales force by providing motivational seminars and sales techniques.
6.Enhancing in Hospital, In Clinic Effectiveness of the field force by introducing highlight points to be emphasized upon.
7.Sales force management through Training, Monitoring & Appraisal, and implementing promotional strategies for products and Incentives for the sales force.
8.Integration of Sales and Marketing Efforts by sending out Direct mailing to the customers or offering them a special promotion on the products and to schedule and conduct a special seminar for a group of physicians.
9.Devising methods for developing and managing a geographic territory; to prepare sales, marketing, and support professionals on how to better leverage their time and resources to drive maximum revenue from the territory (TMP).
10.Boosting Enthusiasm and motivation of the field sales force by sponsoring personality development seminars and sales and marketing seminars.
2.Assessment of New Products
3.Market assessment of products for the defined markets of
BF- RoW with the objective of providing insight and direction
for short term and long term business planning.
4.Planning of the required Sales Force according to the ROI
5.Optimize field sales force by providing motivational seminars and sales techniques.
6.Enhancing in Hospital, In Clinic Effectiveness of the field force by introducing highlight points to be emphasized upon.
7.Sales force management through Training, Monitoring & Appraisal, and implementing promotional strategies for products and Incentives for the sales force.
8.Integration of Sales and Marketing Efforts by sending out Direct mailing to the customers or offering them a special promotion on the products and to schedule and conduct a special seminar for a group of physicians.
9.Devising methods for developing and managing a geographic territory; to prepare sales, marketing, and support professionals on how to better leverage their time and resources to drive maximum revenue from the territory (TMP).
10.Boosting Enthusiasm and motivation of the field sales force by sponsoring personality development seminars and sales and marketing seminars.
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