Are you worth $100 an hour as a small business owner or solo professional? Then why are you still doing those tasks that cost not only far less hourly, but are restricting your ability to increase sales?
Recently in speaking with the Chief Executive Office of a well established marketing firm, I was listening to all of his challenges. He needed a salesperson, but that would require him spending time he did not have to train that person. He needed an administrative assistant, but that would require him spending time training that person. He needed to improve his great team to take the company to the next level.
When I asked him what his greatest strength was, he replied relationship selling. And then I asked him what it was costing him by not selling and taking care of administrative tasks? A lot was the reply.
However from a strategic position, he believed that hiring a salesperson was his first action step. My sense was that this very creative person needed to hire the administrative person because this CEO like many entrepreneurs did not like to release control.
Since this company had sales coming in, revenue was not the problem. The real problem was the CEO's reluctance to let go. Until this individual recognizes that he was the problem, the company will truly never reach that next level of success.
As the small business owner or CEO of an expanding business, if your time is worth $100 per hour, then why are you investing your time doing work that you can pay someone far less? Initially, this does require some out of pocket expenditures, but the increased sales that you can bring to the increased work productivity is well worth the investment.
Take some time to determine your value and then take action to truly leverage that value. You will not only increase sales, but potentially reduce your daily frustration and stress levels. And we can all live with less stress can we not?
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