How Do You Value Your Limited Resource of Time?

Are you worth $100 an hour as a small business owner or solo professional? Then why are you still doing those tasks that cost not only far less hourly, but are restricting your ability to increase sales?

Recently in speaking with the Chief Executive Office of a well established marketing firm, I was listening to all of his challenges. He needed a salesperson, but that would require him spending time he did not have to train that person. He needed an administrative assistant, but that would require him spending time training that person. He needed to improve his great team to take the company to the next level.

When I asked him what his greatest strength was, he replied relationship selling. And then I asked him what it was costing him by not selling and taking care of administrative tasks? A lot was the reply.

However from a strategic position, he believed that hiring a salesperson was his first action step. My sense was that this very creative person needed to hire the administrative person because this CEO like many entrepreneurs did not like to release control.

Since this company had sales coming in, revenue was not the problem. The real problem was the CEO's reluctance to let go. Until this individual recognizes that he was the problem, the company will truly never reach that next level of success.

As the small business owner or CEO of an expanding business, if your time is worth $100 per hour, then why are you investing your time doing work that you can pay someone far less? Initially, this does require some out of pocket expenditures, but the increased sales that you can bring to the increased work productivity is well worth the investment.

Take some time to determine your value and then take action to truly leverage that value. You will not only increase sales, but potentially reduce your daily frustration and stress levels. And we can all live with less stress can we not?

What to Look for in Home Owner Insurance

What do you need to find in a home owner insurance? Of course, the home owner insurance you should choose is supposed to meet all your needs. You should take time as home owner insurance shopper so you can get the most out of the home owner insurance you can get. By choosing carefully which one is the best for you, it will give you the satisfaction you need in purchasing home owner insurance.

The home owner insurance has been around in long time. It gives us clue on how the concept of the home owner insurance works. The more you have the knowledge on how it works, the more you will know what to look for in a home owner insurance company. For you to be in touch with all the possible home owner insurance company, you need to collect all the needed information so you can choose from them.

It is also important for you to have the important knowledge about the policy of home owner insurance. The time that your home exists will be the important tool in your purchase. The longer that your house exists the lower the price of the claim will be. It is because your house might have acquired deficiencies.

Find the home owner insurance company that has reasonable claim and very low monthly fees. There are companies that offer the same rate but give claim more than what the others can give.

If you have an old house, you should try the market for old home. There are specific policies for it. This is more famous by the name market value policies.

If you own a new house, you better have it in the replacement cost policy. Even houses that are under reconstruction can also be an entry for it. The replacement value of both is almost the same.

The age of your home and the market value of it will always be determined by the home owner insurance policy. The price deduction of both new and old houses is almost the same. They will be supplying both types of homes with gadgets that can prevent its loss such as, deadbolt locks, fire extinguisher and many more. Alarms and fire suppressors are also included in the whole package.

Other materials needed to secure the house have piles of discount so you will not spend much on your home security devices. Before purchasing home owner insurance, check the policies to insure that they give these benefits in real time.

9 Secrets of Successful Shop Management

Profitable shops are profitable for a reason. Often times it may seem like magic, however to those ‘in the know’, it’s just good old fashioned common sense…

Here are 9 of the most common sense ‘secrets’ to successful shop management:

1. Ensuring Sufficient Capital

The number one reason for business failure is running out of money. Smart shop owners crunch the numbers before starting their venture or expanding one. They take a hopeful, yet realistic view of the way things might play out and ensure sufficient money to cover the lean periods.

2. Accounting For Your Business

Smart shop owners know that the numbers speak volumes. They regularly visit with, and discuss details with their accountant. They monitor their bank accounts closely and keep track of their accounting systems. If they’re running a computerized system, they don’t rely blindly on the computer systems and have various checks and balances in place to validate the data.

3. Buddies With The Bank

The smart shop owner knows that the time to forge strong and positive relationships with the bank manager is before they need the bank’s services. They also realize that this pre-emptive approach allows them the chance to present the best image to the bank manager prior to any future meeting. Bank managers can sense financial distress and without any prior history for them to recall, the meeting may well not go as expected.

4. Forging Intelligent, Selective Alliances

In business there is the generally accepted rule that “many hands make light work.” Conversely “too many cooks spoil the broth” and unless some care and consideration is taken when working together, the careless shop owner may end up with more trouble than it was all worth. A smart shop owner knows that although a ‘friend’ might be an easy hire or an easy business partner, they may not be the best choice in the long run.

5. Keeping A Close Eye On The Competition

Keep your friends close, and your enemies closer… Okay, a little ‘cloak and dagger’ maybe, but the smart shop owner knows that knowing oneself is only half the battle. A smart owner also keeps a very close watch on their competition. They realize that competition is good for business – not bad, and that healthy competition stimulates business rather than repressing it. Also, the smart shop owner knows that by watching their competition they can learn their business strategy, their sales strategy, their pricing strategy, their advertising strategy and whole lot more.

6. Paying Their Taxes

The smart shop owner pays their taxes. They accept that it is part of business and factor it in to their overall business model. Instead of focusing on clawing back a few pennies here and there, the smart business owner focuses on building more wealth, they have a positive viewpoint not a negative one.

7. Managing Their Cash Flow & Receivables

Just as ensuring sufficient capital is necessary to start or grow a business, sufficient capital is required to operate a business. Smart shop owners know this and keep a very tight reign on their receivables. Smart business owners know that sales do not necessarily equal financial success - collecting the payment for those sales equals financial success.

8. Diversifying Their Risk & Exposure

The ‘never put your eggs in one basket’ is second nature to the smart shop owner. They diversify their risk and their revenues wherever possible. The smartest shop owners realise there is a situation they need to avoid called “effective control”. This is where a single revenue stream becomes responsible for more than 15% to 20% of the overall company revenue. In this instance the control is no longer in the hands of the shop owner, but in the lap of the client!

9. Intelligent & Results Oriented Marketing

Smart shop owners know that throwing advertising ‘out there’ is not the way to go. They know that advertising is all about sales and that all advertising is really just like a paper-based sales person. Ultimately this silent salesperson is accountable and responsible and the smart shop owner manages it that way.

Ohio Home Owner Insurance Quote

Ohio residents looking for home owner insurance quotes are wise. Whether your home is a modest two bedroom with one bath, or a grand five bedroom with three and a half baths, your home is an investment. You saved the money to purchase it, even if you did need the help of a loan. You moved yourself, your family, and possibly your pets into what might be the center point for the rest of your life. You want the best for your home, from home décor to home protection. That is why wise Ohio residents purchase home owner insurance.

Read over these frequently asked questions about home owner insurance quotes and policies in Ohio.

What determines my home owner insurance quote?

Many factors go into determining your home owner insurance quote in Ohio. To start, your credit and claims history will be considered, as will the age and condition of your home. The home’s location is always a factor, as homes in some areas are considered a high insurance risk.

Of course, the amount of coverage you want, as well as how high of a deductible you are willing to pay, go into determining your home owner insurance quote in Ohio, too. The higher the deducible, the lower the premium

Where should I shop for my home owner insurance quote in Ohio?

To date, there are over 100 insurance companies legally allowed to sell you a home owner insurance policy in Ohio. Stick with them. Ohio’s Department of Insurance lists them for your convenience. Find out the companies’ ratings, too.

Once my home is insured, I’m set, right?

Sure, as long as you make your home owner insurance payments on time, Other tips include not filing too many claims (home owners know the difference between a tree soaring into your living room via your roof and a loose door handle), and keeping your home in excellent condition with faithful maintenance.

How to Get a Book Published - How Do Book Publishers Get books into the Bookstores

How to get a book published is just one of the tasks authors face. How do books get in the bookstores?

After the literary agents, book editors, and the marketing departments at book publishing houses have all made their decisions about what will be published, in what quantities, and how the finished product will look, there is one final decision maker who ultimately decides what books will be presented for sale to consumers: The buyer for the bookstores.

The decision maker for the independent bookstores is often the owner, or the owner and several employees. The chains have corporate buyers who specialize in different areas. The buyer looks at the prior sales history of the author, or if it is the author’s first book, the buyer will look at similar titles or topics. Of course the books publisher's sales rep lets the buyer know of the marketing push the title will receive from the book publisher.

If advanced reading copies are available or galleys – the uncorrected page proofs of a book, these are sent by the book publisher to the chains and major independents three to four months prior to the title’s publication date.

Booksellers usually buy their first order of a new title from the book publisher through their sales reps. Subsequent orders can be placed directly with the book publisher or through a wholesale distributor, which allows the bookstore to batch their orders to several different book publishers and receive one invoice and make only one payment. It also allows the bookstore to return books from different book publishers to one place –the wholesaler.

The decisions book buyers make about what titles to stock are a blend of taking into account the sales pitches from book publishers’ reps, historical sales data they have collected about an author or a topic, knowledge of their customer base—and to a large extent simply what their gut instinct tells them will be popular.

Keep Your Sales Pipeline Full To Sell More

Let's say you are a salesperson, it's mid-month, and you've already hit your sales quota. You're going to have a killer month with your sales. Should you sit back and coast for the rest of the month?

Many salespeople do just that. But you shouldn't. You should keep your sales pipeline flowing at all times, during good months and during bad months.

If you are in the sales industry, B2B or B2C, you know that it is very typical for a salesperson to follow-up a great sales month with a lousy one. And, it is, most of the time, due to the reason above; when they know that their month is going great, they tend to slow down for the remainder of the month. When they slow down, they stop prospecting, and in return, stop generating sales leads.

The sales leads that you receive today are the closed sales of tomorrow, next week, and next month. If you are not constantly feeding your sales pipeline, that sales pipeline will eventually dry up. So the lack of sales prospecting in the latter part of a great sales month will result in less closed sales in the following month.

This is a cycle that tends to repeat itself month after month; A great sales month is followed by a bad sales month, and vice-versa. In order to sell more you must be constant in your effort, no matter what is happening in the current month.
 

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